Early Rider Moments: Doing What It's Supposed To

I handled location audio for another in the Early Rider Moments series — “Doing What It’s Supposed To.” The series documents authentic children’s moments on Early Rider bikes, with a cinematic, emotional sensibility that sets it apart from standard children’s commercial content.

This production is similar in execution to the others in the series: outdoor locations, unpredictable child subjects, a premium on capturing natural moments, and the challenge of keeping wind off the mics while the camera and audio crew follow the action. The consistency of the sound across the series is part of what makes the campaign work as a whole.