Why Schoolboy Q and Max Homa Think Golf Should Be More Fun | BMW Films

I handled location audio for this BMW Films branded content production featuring rapper Schoolboy Q and PGA Tour golfer Max Homa. Branded content at this level blends commercial production values with a documentary sensibility — you’re chasing authentic moments between two people rather than hitting scripted marks.

The golf course is an interesting location for sound. Exteriors are often windy and the course itself is expansive, which means quick repositioning as the crew follows play. Schoolboy Q and Max Homa have natural chemistry that makes for good audio, and the key is capturing the unguarded moments between takes as much as the structured interviews.